Welcome, Fed & Full!

So say goodbye to Amy Lynne Personal Chef Services and say hello to Fed & Full our new business name and branding that just launched! As I’m writing this blog post I still am in shock that this brand design is mine. I seriously can’t believe what an incredible job Angela from Saffron Avenue did. It’s hard describing what you envision your brand to be. Well, she got it out of me! She understood my vision, my ideas and took her skills, creating something special and unique. Scroll through and enjoy all the beauty with the brand design.

The Inspiration

The Vibe

Fed & Full is warm, welcoming, refined and real. It’s like the crisp air of Autumn, the gentle calmness of Winter and the comfort of freshly baked cookies. We believe that the most memorable experiences can be shared over a well-made meal, the laughter of loved ones, and of course, a full heart.

The Logo

We wanted something

clean, simple and timeless.

Secondary Logo

Brand marks & Patterns

Those little details that tie this brand into one beautiful package. Our tagline with “heartfelt meals, gathering, and occasions”. Sometimes a tagline is needed sometimes it’s not. So we decided on using several beautiful brand marks throughout Fed & Full’s branding design, incorporating a tagline and patterns to add and use as we see fit.

You can use patterns or textures to elevate your brand. I couldn’t find anything that spoke out to me, to be honest. I felt like I was just trying to pick something. So why not something else? And that’s exactly what we did! These herb illustrations were the icing on the cake. These little details incorporating food elements throughout the brand with a tasteful black and white sketch. Absolute perfection!

The Brand Board

And so it all comes together! This journey has been incredible, a dream come true!

LET US KNOW IN THE COMMENTS what you think?